Technology is my passion,
making it usable is my pleasure.


I am a strategist and designer with twenty years in creating experiences.



  • User Experience
  • Customer Experience
  • Service Experience
  • Experience Design


In my ongoing pursuit of knowledge, I have a keen interest in techniques that help me organize my thoughts around what I don’t know about the customer’s needs.

My goal is to build upon my skills, year after year, for the purpose of designing solutions to serve a greater impact. I have an intense curiosity around the human experience, a deep affinity for people, and the desire to leverage insights beyond my own to craft a moment in time that provides an unparalleled customer experience.


I’ve been fortunate in my career to work with notable agencies and the brands they inspire. I have 12 years client-side and 8 years agency-side.


To achieve my goal, I work to embody the following:

  • It is an innovative mind that seeks to glean the more valuable insights, through knowledge and practical application of techniques for questioning, observing, experimenting, networking and associating.
  • It is a creative mind that seeks the more beautiful questions to ask, the ambitious yet actionable questions that can begin to shift the way we perceive or think about something—and that might serve as a catalyst to bring about change.
  • It is a strategic mind that seeks to collaborate with individuals where respect, logic and language are a shared framework for utilizing creative thinking to design for jobs-to-be-done.
  • It is a sincere mind that recognizes failure as nuggets of truth and opportunity to aspire to do better by engaging with and trusting the creative process.

Personal Statement

Core Competencies