Ralos Energy Project Overview
SERVICE INNOVATION THROUGH 5 TOUCHPOINTS
5 Touchpoints: People, Place, Props, Partners & Processes
People
Service Design - Touchpoint No. 1
"(Sungevity) reconfigured the classic model of the consumer decision journey, immediately paring the consideration set to one brand, streamlining the evaluation phase, and delivering David directly into a loyalty loop, where he remains in a monogamous and open-ended engagement with the firm."
– Harvard Business Review, Competing on Customer Journeys
Place
Service Design - Touchpoint No. 2
"Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment and an environment in a city plan."
– Eliel Saarinen, Article by Architectural Digest
Props
Service Design - Touchpoint No. 3
"Service Design follows an iterative design process... exploration, creation, reflection and implementation are a very basic approach to structure a complex design process that (itself) actually consists of many loops (or) iterations."
– UIE.com, Service Design Thinking
Partners
Service Design - Touchpoint No. 4
"Consistently practicing these actions—questioning, observing, networking, and experimenting—triggers associational thinking to deliver new businesses, products, services, and/or processes."
Processes
Service Design - Touchpoint No. 5
"The designer tends to approach data from a completely different angle. They will intuitively think about the end user and how real people can benefit from the data... Designers know how to take complex or disparate information and make it tangible, understandable, and importantly, more human."
– Fortune, What Great Design Can Do For Data
Background on the Ralos Energy Reception Area
In 2016, I worked with Ralos Energy, which is a solar start-up in Chatsworth, CA. During discovery on one of our projects, I ran across an article that really opened my eyes as a consumer to the positive impact that solar energy has, beyond saving the homeowner money on their electrical bill…