resume
Mary Beth Barnett
(562)881-9093 • LinkedIn Profile • My Site • MaryElizabethBarnett@gmail.com
executive summary
Consummate professional with dense development experience and strong Information Architecture skills. Accomplished web product/development manager with an innate ability to build a strong rapport with people at all levels of an organization. Career goal is to direct development and maintenance of entertaining sites and online promotions that meet branding and business needs of each core brand.
professional expertise
• Manage Concurrent Project Deliveries • Online Marketing Strategy • Web & CMS Dev Management
• Presentations at All Levels • Define SEO Approach • Managed Mobile Site Dev
• Online Product Strategy • Data Analysis • Offshore & US Vendor Management
• Competitive Analysis • Traffic Conversion Campaigns • Creative Design Management
• Audience Analysis • Email Marketing • Content Management
• Sitemap, Wireframe, User Personas, Flowchart • Social Media Marketing • Affiliate Campaign Management
• Guidelines, Usability & Design • Annual Staff Reviews • Quality Assurance Testing
• Consult Between Creative & Tech Teams • Hands-on Management • Usability Testing
• Tagging, Taxonomies, Metadata Frameworks • Analytical Problem Solving • Managed Department/Project Budgets
professional achievements
DEVELOPMENT
• Worked with department managers and executive level to understand their business models and goals and help define strategy, content, and features for design of their web site
• Analyzed audiences and their information and functional needs
• Defined site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built
• Created wireframes, site maps, schematics, flowcharts, feature lists, mockups, visual specifications, working prototypes and other artifacts to describe the intended user experience
STRATEGY
• Developed and executed product strategy initiatives (such as growing organic traffic, general SEO and maintaining return/repeat traffic) for new and existing products
• Provided leadership, guidance and progressive solutions for the executive level, publishers, and managers to support efforts in pushing news and interactive web features to our diverse online properties
• Created vision for product growth areas (leveraging brand equity, emerging media, digital video, etc)
• Developed business cases, market segmentations and product positioning
• Conducted market analysis and competitive benchmarking
• Grew client relationships at tradeshows; ensured that client needs were met
BRAND & PRODUCT MANAGEMENT
• Assigned and successfully achieved product deliverable dates with cohesive marketing campaign roll-out between digital media and print, which includes (but is not limited to) interactive advertising, email marketing, affiliate deals and social media
• Coordinated internal and external resources; ability to evaluate, manage consultant/vendors, and negotiate contracts
• Articulated consumer and client value propositions to develop marketing and sales creative and collateral
• Monitored, tracked and reported traffic metrics; optimize strategy plan to meet/exceed goals
• Ensured that the business operates in accordance with corporate policies, procedures, and directives as they relate to technology development and utilization
• Directed, designed, implemented & maintained department operations, online marketing, technical customer service, staff supervision & resources
• Managed AVN’s Digital Media team (programmers, designers, video production and editorial content contribution) with regards to staffing levels, overall workflow and budget
• Identified AVN’s hiring plan as it pertained to the web; refined job descriptions based on department’s needs, hired and developed team members by setting team and individual goals; coaching staff; and developed team structure that maximized individual and team performance
technical competency
• Photoshop • Visio • Dreamweaver
• Illustrator • Project • HTML
• Acrobat • PowerPoint • CSS
• InDesign • Access • PHP
• Quark • Word & Excel • Subversion, Version Control
• Graphic Standards • QuickBooks • MySQL
work experience
ACE METRIX Los Angeles, CA
Senior IA/UX Designer Present
AVN MEDIA NETWORK Chatsworth, CA
Director, Digital Media 2007 – 2009
AVN MEDIA NETWORK Chatsworth, CA
Information Architect 2006 – 2007
CUSTOM BUILDING PRODUCTS Seal Beach, CA
Marketing Communications Manager 2004 – 2010
VERIZON Los Alamitos, CA
Database Administrator 2002 – 2004
consulting contracts
DISNEY MOVIES ONLINE / HEAVENSPOT
North Hollywood, CA
Information Architecture, DisneyMoviesOnline.Go.com
2010
SKYZONE SPORTS
Vegas, NV
Information Architecture, Design, Development, SkyZonesports.com
2002
WALKER ZANGER
Sun Valley, CA
Information Architecture, WalkerZanger.com
2001
MOTOROLA
Los Angeles, CA
Information Architecture, Flash Version of Timeport 270C Phone
2000
HEELYS
Redondo Beach, CA
Information Architecture & Design, Heelys.com
1997
education
SOUTHERN OREGON UNIVERSITY
Ashland, OR
Attended 1990
