Strategy + Design

KNOW YOUR BRAND'S CUSTOMER MOMENTS

4 DECISIVE MOMENTS

“Buyers today no longer care who they buy from. They expect their favorite search engines will be able to connect them instantaneously to dozens of sellers who have similar stuff to sell. To survive in this kind of environment, you’ve got to stop thinking like a seller and start thinking like a buyer. You’ve got to do the things which will make your business the customer’s first choice especially at the four decisive customer moments.”

– Robert Bloom, author of The New Experts – Win Today’s Newly Empowered Customers at Their 4 Decisive Moments; principle of Bloom Consulting and former U.S. Chairman and CEO of Publis Worldwide

The New Experts: 4 Decisive Moments

  1. First contact
  2. Lengthy transaction period
  3. Continued use
  4. Advocacy

Start thinking like a buyer.

MICRO-MOMENTS

“Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends…

We don’t just rely on long sit-down sessions at our keyboards to make purchases anymore. We reach for our devices and make informed decisions faster than ever before. And though mobile is driving this change, this phenomenon has implications far beyond mobile. It affects the entire consumer journey across screens, devices, and channels.”

– Think with Google

Think with Google’s 4 Micro-Moments:

  1. I want to know
  2. I want to go
  3. I want to do
  4. I want to buy

Winning mobile plan:

  • Be there
  • Be useful
  • Be quick
  • Connect the dots

Micro-Moments Guide

Contact me if you would like me to create a Micro-moment Guide for your business’s product or service.